Introducing 6blog, a Web3 Blogging Service Where Web Articles Can Be Bought and Sold Like Used Books

What is 6blog?

6blog is a next-generation Web3 blogging service run by HEXA, one of Japan's largest NFT marketplaces. Its mission is to maximize the value of article content.

By turning the right to read article content into NFTs, 6blog is building a system that returns as much profit as possible to bloggers, through Web3-style relationships built on a "used book" market for blogs and through integration with ad-space NFTs (HEXA LAND NFTs) that let users benefit from the growth of 6blog itself.

Transforming blog culture: 6 features of 6blog

1. Turn the right to read the rest of an article into an NFT [a used book market for article content is born]

Until now, article content has been either free to read in full or paid to read in full. In the Web3 world, you can not only pay to read the whole article, but also resell the NFT for that reading right once you've finished reading. A key feature is that the reading-right NFT itself can be resold like a used book.

Because it can be resold, people who buy and read an article are more likely to share and promote the appeal of that article on social media and elsewhere. If, for example, 100 are sold, those 100 people promote the article and resell it to the next person, so the article becomes more and more widely known, creating the possibility of eventually reaching 1,000 or even 10,000 people by word of mouth without spending on advertising. Authors receive up to 10% of the resale price as a royalty each time it is resold, which also leads to ongoing income.

2. Article content can be updated and edited [readers always get the latest version]

Because the NFT is for the right to read the article content rather than the content itself, the article can be edited and corrected later. With ordinary NFTs, content generally cannot be edited after it has been turned into an NFT, but because 6blog turns only the right to read the article into an NFT, articles can be edited and updated afterwards.

Moreover, because what is turned into an NFT is the right to read the article rather than the article content, the content of the article itself is not turned into an NFT, which makes rights clearance easier for sellers. (Turning article content itself into an NFT would require the rights to turn everything contained in it into NFTs, but because only the right to read the article is turned into an NFT, you can do so as long as you hold the copyright to the article itself. In other words, it is treated much like an ordinary book. It can also be revised later.)

3. Commercial use, including affiliate links, is allowed [use it for business]

Within article content, you can include affiliate links and promote NFT projects on other platforms, not only HEXA NFTs but also OpenSea and beyond. Publishing article content on HEXA's strong domain (feature 4) increases the chance of ranking highly in search engines such as Google and Yahoo, and also makes it easier for HEXA platform users to notice. Writing on 6blog is completely free, so you can enjoy major benefits with no downside.

4. Blog on the HEXANFT domain [a blog strong in SEO]

Because you write blog posts on the HEXANFT domain, which is highly regarded in fields such as NFTs and Web3, you are more likely to achieve high search rankings on Google, Yahoo and other search engines early on than if you wrote on other blogging services or on a site you set up with your own domain. This lets you attract traffic early.

5. As 6blog grows, HEXA LAND NFTs (ad-space NFTs) rise in value [a Web3 blogging service]

Holders of HEXA LAND NFTs (ad-space NFTs) can place ads for free in the header and footer of HEXA sites starting with nft., including 6blog. The more traffic 6blog as a whole receives, the more valuable the ad space becomes, so holding a HEXA LAND NFT lets you benefit from 6blog's growth. By holding a HEXA LAND NFT and inviting other users to use 6blog, you can raise the value of the ad space and benefit from it. Holding a HEXA LAND NFT comes close to being a kind of shareholder or stakeholder in 6blog. This is one of the features that make it a Web3 blogging service.

6. 6blog is invitation-only, so you can read quality articles from a select group of bloggers

6blog is invitation-only, so not everyone can start writing right away. Invitation slots are handed out regularly. Only those who receive an invitation become one of a select group of 6bloggers and can write articles on the quality HEXA domain. On November 6, 2023, 6blog moved from beta to the official version and is no longer invitation-only.