HEXA LAND ads are reviewed according to our own standards, which are set to exclude ads that violate laws and regulations such as the Payment Services Act, the Act against Unjustifiable Premiums and Misleading Representations and the Pharmaceuticals and Medical Devices Act, ads contrary to public order and morals, and ads that could harm HEXA users. If we determine that an ad does not meet these standards, we may, at our discretion, stop displaying it.
About on-site ads in HEXA LAND
We plan to offer the following 4 types of on-site ads in HEXA LAND. In the initial alpha version, only free links can be set, and the feature is implemented under the nft.hexanft.com domain.
1. Free link ads
2. Google AdSense ads (in preparation, planned)
3. Affiliate ads (in preparation, planned)
4. Direct-sold ads (in preparation, planned)
We plan to offer 2, 3 and 4 and are coordinating with affiliated companies, but we cannot guarantee that they will be provided.
Ad review for free link ads
Free link ads are subject to review. We make an overall judgment based on the following criteria.
- Whether the ad may violate any law or regulation
- Whether the ad violates, or may violate, the Terms of Use
- Whether the ad may harm HEXA users
- Whether the ad meets our own review standards
- Whether the ad may adversely affect our business or damage our reputation
Please note that we do not explain individual review results to users.
Advertisers' responsibility
Even if an ad passes review, our approval does not reduce or exempt the advertiser from legal or social responsibility for publishing the ad. By using this service, you are deemed to have agreed that you yourself bear any legal or social responsibility arising from your use of the service. We bear no responsibility whatsoever if your use of the service causes damage to any third party.
Points to watch especially with NFT-related ads
When placing ads for NFT-related projects in particular, please pay special attention to the following before applying. If the project owner is not a resident of Japan (company or individual), the project is often not lawful under Japanese law. In that case, a resident of Japan (company or individual) could be penalized for brokering on behalf of an unregistered crypto-asset exchange simply by directing people to the site with a link in an ad.
Whether the ad may violate the Payment Services Act
Ads for products that may qualify as crypto-assets are not allowed unless they are offered by a crypto-asset exchange registered with the Financial Services Agency. Even a Japanese company or individual may be deemed to be brokering on behalf of an unregistered crypto-asset exchange simply by posting a link, which may violate the Payment Services Act.
Examples of prohibited products that may qualify as crypto-assets
1. Tokens that can be withdrawn (except those lawfully designed)
For reasons of legality, tokens that can be withdrawn are not allowed, except those offered by crypto-asset exchanges (such as GMO Coin and Coincheck) and services lawfully designed so that their tokens do not qualify as crypto-assets. Some withdrawable tokens are designed so that they are unlikely to qualify as crypto-assets, but this depends on a lawyer's judgment, and future liquidity of the token could make it more likely to qualify, so we do not allow any of them.
2. NFTs that can be withdrawn, have little individual variation, are issued in large numbers and are valued based on a floor price
Even NFTs may qualify as crypto-assets if they have little individual variation and are issued in large numbers (including NFTs traded on OpenSea), so for reasons of legality they are not allowed (HEXA LAND and Residents NFTs cannot be withdrawn and, after review by lawyers, are designed so that they do not qualify as crypto-assets). Items with no individual variation are priced based on a floor price even if they are distinguished by number, and may be considered identical. In that case they qualify as crypto-assets, and a resident of Japan who promotes them in ads or elsewhere may be deemed to be brokering on behalf of an unregistered crypto-asset exchange and could be penalized.
3. NFTs with a payment function
Products that use NFTs as a medium for making payments or transferring funds are highly likely to violate the Payment Services Act, so ads for them are not allowed.
Whether the ad may violate the Act against Unjustifiable Premiums and Misleading Representations
Ads for products that may violate the Act against Unjustifiable Premiums and Misleading Representations, administered by the Consumer Affairs Agency, are not allowed. Even a Japanese company or individual may violate the Act against Unjustifiable Premiums and Misleading Representations simply by posting a link.
Examples that may violate the Act against Unjustifiable Premiums and Misleading Representations and are prohibited
1. Projects that give better odds of winning to holders of withdrawable NFTs (which can be freely bought and sold at any price)
NFTs sold on the claim that residents of Japan (companies or individuals) who hold a withdrawable NFT can gain economic value such as NFTs or tokens on favorable terms are highly likely to violate the Act against Unjustifiable Premiums and Misleading Representations, because their sale price cannot be controlled. Such ads will not pass review.
Reference for our ad review standards
The content standards for ads are based on Google's restricted content standards for issuers. For details, please see here.