Sponsor NFTs are NFTs created in collaboration between the NFT marketplace HEXA, Fullspeed Inc. (stock code: 2159) and its subsidiary for-it Inc., bringing the marketing approach of Web3 into the real world as well.
With Sponsor NFTs, consumers can become sponsors by buying an NFT for a product or service. If the product becomes well known, the value of the Sponsor NFT may rise, and consumers can profit through resale. In addition, up to 10% of the resale price goes back to the issuer as a royalty, so resale itself becomes a form of support. It is a service that brings into the real world the Web3 idea of growing product sales together with consumers and sharing the profits.
Web3, a new form of internet service, is growing explosively through a mechanism called tokenomics, in which not only service providers but also the users of a service contribute to its development and growth and benefit from that growth. Overseas, many services that use tokenomics have emerged, and services such as Axie Infinity have grown rapidly in a short time.
HEXA has launched the "Sponsor NFT" project, which applies the Web3 mechanism of fans becoming owners and driving a service's growth to real-world product brands. In the Sponsor NFT project, customers who want to support a product brand or facility as a sponsor can buy an NFT and become a sponsor of that brand or facility.
When you hold a Sponsor NFT, your name and (optionally) a link to your X (formerly Twitter) account can be shown on the sponsor page, which is reached from the Sponsor NFT QR code on the product packaging or at the facility. The NFT can also be resold on HEXA at any time, and each time it is resold, up to 10% of the resale price goes back to the product brand.
Sponsor NFT holders can publicly say they are sponsors of the product brand and prove it on the NFT page. As the product brand or facility becomes more popular, more customers and companies will want to buy sponsor slots, so the Sponsor NFT may also rise in value.
For product brands and facilities that have mainly relied on corporate sponsors, and even for things that have not usually had sponsors, real consumers becoming sponsors can spread awareness explosively. Consumers who help boost sales and awareness in this way can also benefit through their Sponsor NFTs.
If you are considering issuing Sponsor NFTs
If you are considering issuing Sponsor NFTs, please apply through the Sponsor NFT issuance application form (Japanese).