The Public-Private Partnership Promotion Organization, GMTS and PP Enterprise are "expressing local appeal through cosplay" and, aiming for regional revitalization by expanding the region's related population (people who maintain an ongoing connection to a region without living there), have begun selling the Regional Revitalization Ambassador Digital Amulet NFT of Fujikawa Town, Yamanashi Prefecture, on HEXA

Fujikawa Town, Yamanashi Prefecture, together with the Public-Private Partnership Promotion Organization, GMTS and PP Enterprise, aims to "expand the related population through cosplayers" and will sell the NFT on HEXA, one of Japan's largest NFT marketplaces, from 18:00 on December 19, 2024 (Thu).
The Hozumi district of Fujikawa Town, Yamanashi Prefecture, turns a vivid yellow in late autumn with heavily laden yuzu citrus trees that boast "the best quality in Japan." It is also a spot for spectacular views of "Diamond Fuji," when the sun rises from the summit of Mt. Fuji around the winter solstice, which is why it is called Hiizuru-no-Sato ("the village where the sun rises"). As the first release, Umi Shinonome appears in a costume inspired by Ukanomitama-no-Mikoto, the deity who descended on Hiizuru-no-Sato, with its view of sacred Mt. Fuji.

The Regional Revitalization Ambassador Digital Amulet NFT is a membership NFT, and holder-only perks such as the following are planned.
Holder-only perks of the Fujikawa Town, Yamanashi Prefecture, Digital Resident NFT Ambassador Card
1. Remote offerings
- "Remote offerings" are provided free of charge until the end of March 2026: digital residents' wishes are offered at Himuro Shrine, which sits at an altitude of about 1,000 m and is known for its ties to the Takeda clan and Tokugawa Ieyasu
2. Digital-resident-only perks you can use when visiting Fujikawa Town
- A free soft drink or ice cream at "Misaki Kosha"
- An extra "yuzu souvenir" with the yuzu-picking experience at Hiizuru-no-Sato
- Discounted bathing fees at the hot spring facilities "Mahora no Yu" and "Kajika no Yu"
- Free parking at the Oboshi Sakura Festival (late March to early April) (planned) *To be decided by the organizing committee before the event
3. Advance notice for digital residents
- As soon as appearances at municipal events, early releases of produced goods and so on by the "popular cosplayers" featured on the NFT cards are decided, you will be among the first to know.
*The above are the perks as of December 19, 2024, as provided by the issuer. For the latest perks and their details, please see "About the perks of the Fujikawa Town, Yamanashi Prefecture, Digital Resident NFT Ambassador Card."
Blessings of the Happiness Amulet "Ukanomitama-no-Mikoto"
Ukanomitama-no-Mikoto is known as a deity who brings abundant harvests and business prosperity and is widely revered as "Oinari-san"; the deity's blessings include the promotion of industry, good fortune and protection from fire. Yuzu, a symbol of fruitfulness and abundance, is an auspicious fruit with a vivid yellow color and a refreshing fragrance. It has long been regarded as a lucky charm for happiness that wards off evil and promotes health and longevity, and because the tree takes a long time to grow and bear fruit, it is also said to have the power to make "long-held wishes bear fruit."
About the sale of the Fujikawa Town, Yamanashi Prefecture, Digital Resident NFT Ambassador Card

Price: ¥10,000 (tax included) for 4K, ¥5,000 (tax included) for Mobile
Quantity: 100 of each
Sales start: December 19, 2024 (Thu), from 18:00
Secondary trading opens: from February 1, 2025
Buy with Japanese yen or a credit card
Because you can buy with Japanese yen or a credit card, with no blockchain wallet or crypto needed, payment is more convenient and more people get the chance to buy. You can easily trade NFTs from a PC or smartphone.
About HEXA, the NFT marketplace
A Japanese NFT marketplace where you can issue, buy and sell NFTs using Japanese yen alone. You can easily buy NFTs by credit card from a PC or smartphone. No crypto or wallet is needed at all, so you can buy, sell or issue NFTs right away. If you have a HEXA Residents NFT or a LAND NFT, you can also display the NFTs you buy in the HEXA Metaverse. HEXA also offers community features such as Web3-style online salons and fan clubs, and 6blog, a service with NFTs that grant the right to read the rest of an article.
How NFT issuance works: https://hexanft.com/issuermanual/
Apply to issue NFTs here: https://nft.hexanft.com/issue