What is a tweet NFT?
A tweet NFT is something like an ownership right (NFT) to a post you have made. Issuing and selling an NFT of your post does not mean the post itself moves to someone else. The post you turned into an NFT stays on your account, and you can still delete it.
So what exactly is a tweet NFT? NFT stands for Non-Fungible Token. By recording ownership of digital data on a blockchain, an NFT uniquely identifies ownership of digital data, which is otherwise easy to copy, and makes it possible to buy and sell that ownership. In other words, it works like a registry that shows who the owner is: even if the post itself remains on the issuer's account, as long as the tweet NFT was issued by the person who made the post, its owner can publicly claim the post as their own. NFTs as digital assets are attracting attention as a new type of asset, much like works of art.
Benefits for tweet NFT issuers (influencers)
Anyone can easily issue one
One benefit of tweet NFTs is that anyone can easily issue them. Digital art NFTs require you to create artwork, and music or video NFTs likewise require particular talents. Until now, NFT issuers have mainly been creators. But by turning a post, a social media update anyone can easily make, into an NFT, anyone can issue NFTs.
You can earn revenue by selling NFTs
By issuing and selling tweet NFTs, issuers can earn revenue from the sales. The only costs are issuance fees and transaction fees, so much of the sale price becomes revenue.
You can gain a new group of fans who support you with an eye to the future
If a tweet NFT issuer becomes more famous and successful in the future, tweet NFTs they issued in the past may rise in value. This lets them gain a new group of fans who buy their tweet NFTs early on as an investment in their future. Because buyers of tweet NFTs benefit financially when the issuer succeeds, the issuer may gain more fans who support their success than ever before.
Benefits for tweet NFT buyers (fans)
It becomes an investment, not tipping (spending)
By buying a tweet NFT, the buyer comes to hold part of an influencer's post in the form of an NFT, a digital asset. By the nature of NFTs, it can be bought and sold on a marketplace at any time. So unlike tipping, where the money is simply gone once paid, you continue to own a digital asset: the tweet NFT. And if the influencer becomes more famous and popular in the future, the value of the tweet NFT may rise accordingly, and you may be able to make a profit.
You can have a one-to-one relationship with a post
Each tweet NFT is owned by a single fan. The owner can also display a nickname of their choice and, optionally, a link to their X (formerly Twitter) account in the holder field. This lets the influencer recognize your name and also shows other fans that you hold this post. Above all, it creates a relationship in which you alone hold that one post.
The feeling of owning a piece of an influencer
Owning an influencer's tweet NFT creates an ongoing connection with the influencer. The influencer, other fans and you yourself can all recognize that you hold this post. This is an entirely new kind of feeling, and it builds a new relationship between influencers and fans.
How it differs from fan clubs, live streaming and more
How it differs from fan clubs and online salons
In traditional fan clubs and online salons, the relationship between an influencer and fans has been one-to-many. Tweet NFTs differ in that each post has only one holder, so a one-to-one relationship can be built.
Fan clubs and online salons also take a lot of effort and cost to launch and run. Influencers have to run them in between their main work, which keeps them from spending time on what they really want to do, and in some cases running costs pile up and they end up losing money. With tweet NFTs, however, you simply turn an existing post into an NFT and sell it to fans; with HEXA, issuing one takes about 30 seconds. And because there are no intermediate costs such as running costs, much of the support from fans goes directly to the influencer.
How it differs from live streaming apps
A major problem with live streaming on apps and earning tips was that live streaming took up a lot of the influencer's time. We often heard from influencers who spent most of every day live streaming, couldn't focus on their main work, or became exhausted. In addition, they had to keep asking fans for tips, which also placed a heavy financial burden on fans.
Turning a post into an NFT, on the other hand, takes about 30 seconds with HEXA, so there is no need to set aside special time for it. And for fans, unlike tipping, the money they contribute remains as a digital asset NFT of the post. Influencers can focus on their main work, and if fans support them through tweet NFTs and the influencers achieve their dreams and become famous, the influencers are happy, and the value of the fans' NFTs also rises, helping them build assets. This creates a relationship in which influencers and fans can celebrate each other's success.
How it differs from selling merchandise
With merchandise, you need to design and stock the goods, which reduces revenue and in some cases carries the risk of being left with unsold inventory and losing money. Also, merchandise is basically the same item produced and sold in large quantities, so the relationship is one-to-many.
With tweet NFTs, on the other hand, each post is tied to one tweet NFT, so a one-to-one relationship can be built. What's more, no design skills are needed and you won't be left with unsold inventory.
How it differs from in-person events
In-person events involve very large costs and a great deal of work. Including preparation, they also tie up a lot of time. This wears out not only the influencer but also the staff, and carries risks such as damage to reputation from holding events during the COVID-19 pandemic and ending up with heavy losses.
Tweet NFTs, on the other hand, require zero preparation, place no burden on influencers or staff, and won't put you in the red.
The future of tweet NFTs
Bringing innovation to relationships between influencers and fans
With tweet NFTs, the earlier fans buy, the more they can benefit from price rises, and fans and influencers can build an ongoing relationship through ownership of tweet NFTs. Furthermore, since no design or singing skills are required, any influencer can issue them, so we believe they will bring innovation to how influencers and fans build relationships.
They may come to be treated the same as physical works of art such as Picasso's Mona Lisa
Picasso's Mona Lisa can be viewed all over the world through copies and digital photos. But it has only one owner, which is why it is so highly valued. Tweet NFTs are exactly the same: anyone in the world can see them, but there is only one owner. The right to have your name recorded as that one owner may become more valuable the more famous the person becomes.
Comparing ways to issue tweet NFTs
Issuing them yourself
Influencers can also issue and sell tweet NFTs themselves. However, this carries the risk of several problems. The biggest concern is the risk of impersonation. Even for an NFT of your own post, anyone can issue an NFT simply by entering its URL and image. If fakes that you did not issue are bought and sold among fans, fans could suffer losses. In addition, if an NFT's contract (something like its design) is poorly built, vulnerabilities can be exploited, and NFTs could be deleted or taken without permission. To protect your fans, we recommend using an issuance service that has measures against impersonation and a low risk of vulnerabilities.
Issuing them through an issuance service
If you issue through an issuance service, you need to check its measures against impersonation and its vulnerability risks carefully before issuing. The first priority is to check what impersonation measures the service has in place. Next, if the service has built contracts that pack various features into its NFTs, be aware of the risk that attacks exploiting vulnerabilities in those extra features could cause NFTs to disappear or be stolen. You need to check which token standard it uses and whether that standard is highly reliable.
HEXA: a tweet NFT issuance service from Japan
Easy to issue (done in 30 seconds)
With HEXA's tweet NFT issuance service, you verify your account by linking it with X, then simply choose the post you want to issue and the conditions, and your issuance application is complete in 30 seconds. Because issuing is far easier than with many other services, many influencers are getting ready to issue.
Zero issuance fees (only 20% of the sale price)
HEXA covers the fees for issuing tweet NFTs. In other words, issuing on your own incurs issuance fees, but issuing on HEXA does not. HEXA's only fee is a 20% spread on the sale price, so even if the tweet NFTs you issue don't sell, you incur no costs and won't lose money. Because HEXA earns nothing unless tweet NFTs sell, our interests are aligned with issuers'. That is why we support issuers in getting their NFTs actually sold.
Issue and sell tweet NFTs on HEXA
On HEXA, you can complete your issuance application on the web right now in 30 seconds, in three easy steps.
Why not give issuing a try?
