To spread the appeal of "Gassan Beer," a specialty of Nishikawa Town, HEXA, one of Japan's largest NFT marketplaces, in partnership with Nishikawa Town, Yamagata Prefecture, and Tobu Top Tours Co., Ltd., will sell the "Gassan Beer NFT" at auction under the catchphrase "Pass the baton of Gassan Beer's appeal with an NFT!" The NFT lets you drink one bottle of Gassan Beer for free at Roadside Station Nishikawa (a michi-no-eki). The auction runs from 9/1 (Fri) 19:00 to 9/10 (Sun) 21:59, with a starting bid of ¥1,000.
![[A Beer NFT to Resell and Spread the Word] Nishikawa Town, Yamagata Prefecture, Auctions an NFT Tha…](/wp-content/uploads/2023/08/NISHIKAWA-TOWN-GASSAN-BEER_banner-1024x536.jpg)
Three key features of the Gassan Beer NFT
1. Drink one bottle of Gassan Beer for free at Roadside Station Nishikawa, once per person
If you hold the Gassan Beer NFT and visit the roadside station in Nishikawa Town, you can actually drink one bottle of Gassan Beer for free. This is limited to once per person and to people from outside the town.
2. Those who acquire the NFT on the secondary market (resale) can also drink one bottle of Gassan Beer for free
Not only the first buyer of the NFT but also anyone who later acquires a resold one can drink one bottle of Gassan Beer for free. Once you have drunk your Gassan Beer, share your impressions and its appeal on social media and resell the NFT to someone else. Reselling is a way of showing support. Note that 10% of the resale price goes to Nishikawa Town as a royalty.
3. Holder-only content: behind-the-scenes footage from the shooting of a PR video filled with the passion for Gassan Beer of the head of Nishikawa Town's "Tsunagu-ka" (Connecting Division)
Led by Mayor Daishi Kanno, Nishikawa Town is one of the most energetic towns in Japan, with the whole town office coming together in excitement. Representing the town office, the head of Nishikawa Town's Tsunagu-ka, who is passionate about Gassan Beer, appears in a PR video talking about that passion. This time, behind-the-scenes footage from the shooting of that PR video is also included as content for NFT holders only. Why not pass on this passion with an NFT?
About Gassan Beer
Gassan Beer is brewed with water selected as one of Japan's 100 Best Waters, using ingredients and brewing equipment imported from Germany, the home of beer. It has a fine, creamy head and a well-balanced hop bitterness and flavor. It is a premium beer with a golden glow that goes down crisp and refreshing.
About the Gassan Beer NFT auction
Auction period: September 1 (Fri), 2023, 19:00 – September 10 (Sun), 21:59
Starting bid: ¥1,000
Lock-up period: 30 days (the NFT cannot be resold for 30 days after purchase)
Auction page: https://nft.hexanft.com/nft/issue/aR2LBEnA
About the free Gassan Beer perk: If you visit the roadside station in Nishikawa Town, you can actually drink one bottle of Gassan Beer for free. This is limited to people from outside the town and to once per person. Please note that the perk may be changed or ended without notice.
Details of the Gassan Beer perk and contact information
Where Gassan Beer is provided: the shop at Roadside Station Nishikawa
Beer provided: Gassan Beer Pilsner, 500 ml bottle × 1
Conditions: Once per person. Those who acquire the NFT through resale are also eligible. Limited to people from outside the town.
Factory tour perk: You can tour the Gassan Beer factory, which is not normally open to the public, once per person. Companions may join the tour. Those who acquire the NFT through resale are also eligible. Note that touring the Gassan Beer factory requires an advance reservation by phone at least 7 days beforehand (Nishikawa Sogo Kaihatsu, 0237-74-2100).
Operator: Nishikawamachi Sogo Kaihatsu Co., Ltd.
Address: 2304 Mizusawa, Nishikawa Town, Nishimurayama District, Yamagata Prefecture 990-0742
Phone: 0237-74-2100
About Nishikawa Town, Yamagata Prefecture
Nishikawa Town, in central Yamagata Prefecture, has a population of about 5,000, with Mt. Gassan, one of the Three Mountains of Dewa, to the south and Mt. Asahi of the Asahi Mountains to the north. It is a town blessed with nature, in an area of heavy snowfall, through which flows the Sagae River, ranked Japan's clearest river, and centered on Lake Gassan, a popular tourist spot. It is also a transportation hub served by National Route 112 and the Yamagata Expressway.
Nishikawa Town official website: http://www.town.nishikawa.yamagata.jp/
About HEXA, the NFT marketplace
A Japanese NFT marketplace where you can issue, buy and sell NFTs using Japanese yen alone. You can easily buy NFTs by credit card from a PC or smartphone. No crypto or wallet is needed at all, so you can buy, sell or issue NFTs right away. If you have a HEXA Residents NFT or a LAND NFT, you can also display the NFTs you buy in the HEXA Metaverse. HEXA also offers community features such as Web3-style online salons and fan clubs, and 6blog, a service with NFTs that grant the right to read the rest of an article.
How NFT issuance works: https://hexanft.com/issuermanual/
Apply to issue NFTs here: https://nft.hexanft.com/issue