To spread the appeal of "Gassan natural water," a specialty of Nishikawa Town, HEXA, one of Japan's largest NFT marketplaces, in partnership with Nishikawa Town, Yamagata Prefecture, and Tobu Top Tours Co., Ltd., will hold a first-come, first-served sale of the "Gassan Natural Water NFT," limited to 10, from 19:00 on 9/13 (Wed), under the catchphrase "Pass the baton of Gassan natural water's appeal with an NFT!" The NFT lets you drink one bottle of Gassan natural water for free at Roadside Station Nishikawa (a michi-no-eki) and tour the factory, which is not open to the general public. The price is ¥5,000 each.
![[A Natural Water NFT to Resell and Spread the Word] Nishikawa Town, Yamagata Prefecture, Sells an N…](/wp-content/uploads/2023/09/GASSAN-MEISUJI-NFT_banner-1-1024x536.jpg)
Three key features of the Gassan Natural Water NFT
1. Drink one bottle of Gassan natural water for free at Roadside Station Nishikawa, once per person, and tour the factory, which is not open to the general public
If you hold the Gassan Natural Water NFT and visit the roadside station in Nishikawa Town, you can actually drink one bottle of Gassan natural water for free. You can also tour the Gassan natural water factory, which is not normally open to the public. Companions may join the tour too. The free bottle and the factory tour are limited to once per person and to people from outside the town.
2. Those who acquire the NFT on the secondary market (resale) can also drink one bottle of Gassan natural water for free and tour the factory
Not only the first buyer of the NFT but also anyone who later acquires a resold one can drink one bottle of Gassan natural water for free and tour the factory. Once you have drunk the water and toured the factory, share your impressions and its appeal on social media and resell the NFT to someone else. Reselling is a way of showing support. Note that 10% of the resale price goes to Nishikawa Town as a royalty.
3. Holder-only content: behind-the-scenes footage from the shooting of a PR video filled with the passion for Gassan natural water of Sakura Abe of the Gassan Asahi Tourism Association (a general incorporated association)
Led by Mayor Daishi Kanno, Nishikawa Town is one of the most energetic towns in Japan, with the whole town coming together in excitement. This time, a PR video has been made in which Sakura Abe of the Gassan Asahi Tourism Association, who is passionate about Gassan natural water, talks about that passion. An exclusive video about Gassan natural water is also included as content for NFT holders only. Why not pass on this passion with an NFT?
About Gassan natural water
This natural water has been selected as one of Japan's 100 Best Waters. Gassan natural water uses water from the snow of Mt. Gassan that has seeped underground and emerged as spring water in the villages at its foot. It is soft water with a moderate mineral content, and its clear, mild quality makes it suitable not only for drinking but also for any kind of cooking, bringing out the flavor of the ingredients.
About the sale of the Gassan Natural Water NFT
Sale period: from 19:00 on September 13, 2023 (Wed)
Price: ¥5,000
Quantity for sale: 10
Lock-up period: 30 days (the NFT cannot be resold for 30 days after purchase)
About the perks: If you visit the roadside station in Nishikawa Town, you can actually drink one bottle of Gassan natural water for free and tour the factory, which is not open to the general public. This is limited to people from outside the town and to once per person. Please note that the perks may be changed or ended without notice.
Details of the Gassan natural water perks and contact information
Where Gassan natural water is provided: the shop at Roadside Station Nishikawa
Natural water provided: Gassan natural water, 500 ml × 1 bottle
Conditions: Once per person. Those who acquire the NFT through resale are also eligible. Limited to people from outside the town.
Factory tour perk: You can tour the Gassan natural water factory, which is not normally open to the public, once per person. Companions may join the tour. Those who acquire the NFT through resale are also eligible. Note that touring the Gassan natural water factory requires an advance reservation by phone at least 7 days beforehand (Nishikawa Sogo Kaihatsu, 0237-74-2100).
Operator: Nishikawamachi Sogo Kaihatsu Co., Ltd.
Address: 2304 Mizusawa, Nishikawa Town, Nishimurayama District, Yamagata Prefecture 990-0742
Phone: 0237-74-2100
About Nishikawa Town, Yamagata Prefecture
Nishikawa Town, in central Yamagata Prefecture, has a population of about 5,000, with Mt. Gassan, one of the Three Mountains of Dewa, to the south and Mt. Asahi of the Asahi Mountains to the north. It is a town blessed with nature, in an area of heavy snowfall, through which flows the Sagae River, ranked Japan's clearest river, and centered on Lake Gassan, a popular tourist spot. It is also a transportation hub served by National Route 112 and the Yamagata Expressway.
Nishikawa Town official website: https://www.town.nishikawa.yamagata.jp/
About HEXA, the NFT marketplace
A Japanese NFT marketplace where you can issue, buy and sell NFTs using Japanese yen alone. You can easily buy NFTs by credit card from a PC or smartphone. No crypto or wallet is needed at all, so you can buy, sell or issue NFTs right away. If you have a HEXA Residents NFT or a LAND NFT, you can also display the NFTs you buy in the HEXA Metaverse. HEXA also offers community features such as Web3-style online salons and fan clubs, and 6blog, a service with NFTs that grant the right to read the rest of an article.
How NFT issuance works: https://hexanft.com/issuermanual/
Apply to issue NFTs here: https://nft.hexanft.com/issue