
HEXA, one of Japan's largest NFT marketplaces, is partnering with Tobu Top Tours Co., Ltd. to sell the Michi-no-Eki Ogawamachi Digital Membership Card of Ogawa Town, Saitama Prefecture, from 19:00 on July 25 (Fri). The issuer is the Ogawa Town Tourism Association.
The Michi-no-Eki Ogawamachi Digital Membership Card of Ogawa Town, Saitama Prefecture, is a membership card that gives you lasting discounts on experiences in Ogawa Town. It is an NFT initiative based on the policy of "Regional Revitalization 2.0," put forward by Japan's prime minister to protect regional areas, which calls for "using blockchain technology and NFTs to re-price the diverse analog value of regions, such as food and tourism experiences, at global prices and maximize it." Taking advantage of the NFT's ability to prove uniqueness, it spreads the appeal of tourism experiences in Ogawa Town in a way that prevents copies and counterfeits from circulating.
The Michi-no-Eki Ogawamachi Digital Membership Card is sold for ¥1,000 each in a limited-time, first-come, first-served sale, and can be purchased by credit card. Anyone with a credit card and a computer or smartphone can buy it easily and safely.
In addition, the ticket uses NFT technology, so it can be traded safely in digital form. Taking advantage of the NFT's ability to prove uniqueness, the ticket can be traded on the secondary market without counterfeits circulating. One person can buy multiple tickets, and purchased tickets can be resold at any time. Part of the resale price is paid to the issuer, so reselling also helps support the issuer.
Perks of the Michi-no-Eki Ogawamachi Digital Membership Card
*Perks are limited to holders of the Michi-no-Eki Ogawamachi Digital Membership Card.
*Perks may be changed or discontinued without notice.
*Cannot be combined with other discounts.




① Roller slide fee at Sengenyama Miharashi-no-Oka Park
Adults (high school students and older): ¥200 → ¥100 per ride
Children (elementary and junior high school students): ¥100 → ¥50 per ride
*Multi-ride tickets and other options are not eligible
② Michi-no-Eki Ogawamachi (roadside station)
¥500 off the papermaking experience fee
¥500 off e-bike and electric tuk-tuk rental fees
*Conditions apply to rentals.
*Some rental options are not eligible for the discount.
③ Admission to the Ogawa Genki Plaza Planetarium
General and university students: ¥730 → ¥500
High school students: ¥370 → ¥200
A Michi-no-Eki Ogawamachi Digital Membership Card you can buy with Japanese yen
Sold on HEXA, one of Japan's largest NFT marketplaces
The NFT is sold on a Japan-born NFT marketplace operated by the Japanese company Media Equity Inc. It is operated under Japanese law, making it a highly reliable platform you can use with peace of mind.
Buy with Japanese yen or a credit card
Because you can buy with Japanese yen or a credit card, with no blockchain wallet or crypto needed, payment is more convenient and more people get the chance to buy. You can easily trade NFTs from a PC or smartphone.
About the first-come, first-served sale of the Michi-no-Eki Ogawamachi Digital Membership Card
NFT sale overview
Price ¥1,000 each *One person may buy more than one
Quantity 1,000
Payment currency and method Japanese yen, credit card
Sale format Limited-time first-come, first-served sale
Where to buy HEXA NFT Marketplace
Application page https://nft.hexanft.com/nftmaticmulti/332

Sale schedule
July 25 (Fri), 2025 Purchase applications open (from 19:00)
December 31 (Wed), 2025 Purchase applications close (until 23:59)
About Ogawa Town, Saitama Prefecture
Ogawa Town, located almost in the center of Saitama Prefecture, is a beautiful town surrounded by rich nature. It has long been known as a home of washi (Japanese paper), and the hand papermaking technique for "Hosokawa-shi" paper is inscribed on UNESCO's Intangible Cultural Heritage list, a traditional craft that is still alive today. The area is also known for thriving organic farming, with plenty of fresh vegetables and more. With good access from central Tokyo, Ogawa Town has plenty to enjoy even on a day trip, so please come and visit.
About HEXA, the NFT marketplace
A Japanese NFT marketplace where you can issue, buy and sell NFTs using Japanese yen alone. You can easily buy NFTs by credit card from a PC or smartphone. No crypto or wallet is needed at all, so you can buy, sell or issue NFTs right away. If you have a HEXA Residents NFT or a LAND NFT, you can also display the NFTs you buy in the HEXA Metaverse. HEXA also offers community features such as Web3-style online salons and fan clubs.
How NFT issuance works: https://hexanft.com/issuermanual/
Apply to issue NFTs here: https://nft.hexanft.com/issue