The JR Tadami Line Enmusubi (matchmaking) NFT from Tadami Town, Fukushima Prefecture, went on sale on HEXA, one of Japan's largest NFT marketplaces, at 9:00 a.m. on October 1 (Tue), 2024, the 2nd anniversary of the full reopening of the JR Tadami Line. This NFT is issued by Reboots LLC with the cooperation of Tadami Town, Fukushima Prefecture, the Japan Society of Enmusubi and MITSUISHI Design LLC, under a merchandising license from JR East Marketing & Communications, Inc.
The JR Tadami Line, which fully reopened on October 1, 2022, costs about ¥300 million a year to operate, which is borne by Fukushima Prefecture and the 17 cities, towns and villages of the Aizu region. Part of the sales proceeds will go toward the costs of maintaining and operating the JR Tadami Line.
JR Tadami Line Enmusubi NFT: perks when you show your NFT
With the full cooperation of Tadami Town, Fukushima Prefecture, shops in the town offer perks to holders of the JR Tadami Line Enmusubi NFT. As of October 2024, the perks are as follows.
Hot spring bathing discount at Toki no Sato Yurari
Bathing fee: adults ¥700 → ¥500 *Valid for up to one group
5% discount or a free activity at Mori no Bunko Fuzawa
At Mori no Bunko Fuzawa, you can get 5% off accommodation or choose one activity from the activity menu for free.
Free drink at the Tadami Information Center
Customers who spend ¥2,000 or more get one free coffee or soft drink. More perks are planned to be added and updated, and the latest information is available below.
About the NFT design
Mitsuishi Shrine, near Tadami Station, has long been worshipped for matchmaking, and because the line connects Aizu-Wakamatsu ("ai," love) and Koide ("koi," romance), the "Tadami Enmusubi-go" train ran from 2015 to 2020. The design's motifs are the waning half moon rising in the eastern sky after midnight, inspired by the many "Nijusanya" (twenty-third night) moon-worship stone monuments in the area; Mitsuishi Shrine's matchmaking amulet (which uses a traditional local temari ball); and an enmusubi ticket that connects you with the Tadami Line. The enmusubi ticket bears a QR code that displays a matchmaking omikuji (fortune). The lot number is modeled on a seat: [1] is the car number and 1-A is the seat number (it cannot be used to board an actual train).
About Mitsuishi Shrine
Mitsuishi Shrine stands halfway up Mt. Yogai, reached by a walking trail that climbs the hill directly behind JR Tadami Station. The name Mitsuishi ("three stones") is thought to come from the three rocks on the mountain, Ichi-no-iwa, Namida-iwa (tear rock) and the Enmusubi rock, which serve as iwakura (sacred rocks where deities dwell), and it is said to be home to a god of matchmaking.
About the JR Tadami Line Enmusubi NFT from Tadami Town, Fukushima Prefecture
Sales period: October 1 (Tue), 2024, 10:00 – November 30 (Sat), 23:59
Price: ¥3,000 (tax included)
Sales page: https://nft.hexanft.com/users/q2DwELWNPWC1vh/issued
About HEXA, the NFT marketplace
A Japanese NFT marketplace where you can issue, buy and sell NFTs using Japanese yen alone. You can easily buy NFTs by credit card from a PC or smartphone. No crypto or wallet is needed at all, so you can buy, sell or issue NFTs right away. If you have a HEXA Residents NFT or a LAND NFT, you can also display the NFTs you buy in the HEXA Metaverse. HEXA also offers community features such as Web3-style online salons and fan clubs, and 6blog, a service with NFTs that grant the right to read the rest of an article.
How NFT issuance works: https://hexanft.com/issuermanual/
Apply to issue NFTs here: https://nft.hexanft.com/issue