Yachiyo Town, Ibaraki, Sells an "Unlimited Fruit Ticket" That Pays for Itself in One Use on HEXA, First-Come, First-Served: Farm Produce Worth ¥1,000 Every Year to Beat Rising Prices Through Regional Revitalization

       

HEXA, one of Japan's largest NFT marketplaces, is partnering with Tobu Top Tours Co., Ltd. (led by its president) to sell the digital resident NFT (commonly called the Unlimited Fruit Ticket) issued by Yachiyo Town, Yuki District, Ibaraki Prefecture (led by the town mayor), from 19:00 on May 30 (Fri).

By buying an Unlimited Fruit Ticket for ¥1,000, you can receive fresh fruit worth ¥1,000* (tax included) once a year, with no expiry. Even after you receive fruit, you keep the Unlimited Fruit Ticket, so you can receive fresh fruit worth ¥1,000 again the following year without paying anything more. Beat rising prices with Yachiyo Town's Unlimited Fruit Ticket!

You can also resell your Unlimited Fruit Ticket at any time, and the resale fees provide Yachiyo Town with ongoing income. The great-value Unlimited Fruit Tickets are issued on a first-come, first-served basis, 1,000 in total, with no limit on how many one person can buy, so be sure to buy plenty early.

The Unlimited Fruit Ticket is also the digital resident NFT of Yachiyo Town, Yuki District, Ibaraki Prefecture. By issuing a digital resident NFT, making use of the NFT's ability to prove uniqueness, Yachiyo Town aims to create a related population and revitalize the region. Specifically, in the holder-only community, you can take part in projects that let you get involved in the town's regional revitalization efforts, such as calls for ideas for local specialties and product names, and votes. In addition, when you visit Yachiyo Town, you get a perk of discounted bathing at the town's pride, "Yachiyo no Yu," by showing your NFT.


3 benefits of holding the Yachiyo Town, Yuki District, Ibaraki Prefecture, digital resident NFT (commonly called the Unlimited Fruit Ticket)

◇1. Receive fruit and other farm produce worth ¥1,000 every year

Once a year at the JA Joso Hikari Yachiyo farm produce direct sales store: "a gift of fruit or other farm produce worth ¥1,000"

Show your NFT to the store staff, press "Use," and have them confirm that it is marked as used.

Address: 1306 Waka, Yachiyo Town, Yuki District, Ibaraki Prefecture

Business hours: https://www.jahikari.or.jp/store/detail/market_yachiyo

Valid until: March 31, 2026 (renewed once a year). Available from June 2 (Mon) in 2025

*With the Unlimited Fruit Ticket you receive farm produce worth ¥1,000 (tax included), such as melons, pears, eggs or tomato juice depending on the season. You cannot choose what you receive. Please note that depending on the time of year, you may receive eggs or processed foods instead of fruit.


2. Discounts at facilities in the town

Discounted bathing at the Keiyukan "Yachiyo no Yu" hot spring. Available from June 2 (Mon) in 2025

Users of Yachiyo Town Green Village (hot spring and campground) get ¥200 off the usage fee.

For campground bookings, the discount applies only to reservations made by phone.

Address: 592 Matsumoto, Yachiyo Town, Yuki District, Ibaraki Prefecture

Business hours: https://www.town.ibaraki-yachiyo.lg.jp/page/page000215.html


◇3. Free Yamadai cup ramen for the first 20 people each month

Each month, the first 20 people who use discounted bathing at the Keiyukan "Yachiyo no Yu" will receive a free cup of ramen from Yamadai, which has a factory in Yachiyo Town (even if you hold more than one NFT, it is 1 per person for the first 20 people). Available from June 2 (Mon) in 2025


◇4. Online community

You can also take part in projects that let you get involved in Yachiyo Town's regional revitalization efforts, such as calls for ideas for local specialties and product names, and votes

*Please note that the online community, perks and their details may be changed or discontinued without notice. For details of the perks, please contact the issuer (Yachiyo Town).


◆About the first-come, first-served sale of the Yachiyo Town, Yuki District, Ibaraki Prefecture, digital resident NFT (commonly called the Unlimited Fruit Ticket)◆

◇NFT sale overview

Price              ¥1,000 each *One person may buy more than one

Payment currency and method     Japanese yen, credit card

Sale format              Limited-time first-come, first-served sale

Where to buy              HEXA NFT Marketplace

Application page           https://nft.hexanft.com/users/ey2S9AElqcUyiR/issued

◇Sale schedule

May 30, 2025 (Fri)      Purchase applications open (from 19:00)


The "Unlimited Fruit Ticket" sells out early amid a flood of orders! Resales also support the town by generating revenue

The Unlimited Fruit Ticket, which went on sale at 19:00 on May 30 (Fri), gradually spread by word of mouth on social media and elsewhere, and all 1,000 in stock sold out on June 4 (Wed), ending the sale early.

There were 788 buyers, all of whom belong to the digital resident community of Yachiyo Town, Ibaraki Prefecture, and will help energize the town by taking part in calls for ideas and votes for regional revitalization that the town plans in the future.

Yachiyo Town was able to create a related population of 788 people without spending on advertising or initial costs.

In addition, using the Unlimited Fruit Ticket requires actually visiting the town in person, so it also leads directly to bringing visitors to the town.

Furthermore, purchased Unlimited Fruit Tickets can be resold at any time, and part of the resale price provides Yachiyo Town with ongoing income. Since the sale ended early, resales have begun. The highest price so far is ¥20,000 per ticket. The town can continue to earn revenue from resales going forward, so resales are a form of support too.


◆About Yachiyo Town, Yuki District, Ibaraki Prefecture◆

Yachiyo Town lies about 60 km from the capital, Tokyo, almost in the center of the Kanto Plain. With its Chinese cabbage, the largest crop in Japan; its "Akuto pears," grown in the fertile soil known as akuto; and the "Yachiyo Green Village Keiyukan," where you can enjoy hot springs and the outdoors in nature, Yachiyo Town lets you feel wrapped in the gentleness of nature, offering a slower pace of time and relaxation to modern people swamped by an endless flood of information and always short of time.

Yachiyo Town official website: https://www.town.ibaraki-yachiyo.lg.jp


◆About HEXA, the NFT marketplace◆

A Japanese NFT marketplace where you can issue, buy and sell NFTs using Japanese yen alone. You can easily buy NFTs by credit card from a PC or smartphone. No crypto or wallet is needed at all, so you can buy, sell or issue NFTs right away. If you have a HEXA Residents NFT or a LAND NFT, you can also display the NFTs you buy in the HEXA Metaverse. HEXA also offers community features such as Web3-style online salons and fan clubs.

How NFT issuance works: https://hexanft.com/issuermanual/

Apply to issue NFTs here: https://nft.hexanft.com/issue


See more NFT cases from other municipalities