Media Equity Inc., which operates HEXA, one of Japan's largest NFT marketplaces, provides the NFT-based Project Pass and the DAO (decentralized community) framework for "Creating Regions Together with Idols," a Cabinet Office "Regional Revitalization 2.0" model project carried out jointly by three municipalities: Uda City, Nara Prefecture; Otsuki City, Yamanashi Prefecture; and Nachikatsuura Town, Wakayama Prefecture.
Under this project, new products developed together by Natsumi Hirajima, Yukari Sasaki, Haruka Kodama and Rain Tree, Project Pass holders and local businesses will go on sale at Marui Kinshicho from February 11.
What sets this project apart is that it goes beyond a collaboration between idols and local businesses: through an NFT-based DAO (decentralized community), fans take part as contributors who help sustain the regions. HEXA provides the NFT and community platform that makes this DAO-style project possible.
A groundbreaking regional revitalization model using a DAO
In this project, fans who hold an NFT Project Pass join as members of the DAO, under a framework in which they are not merely "supporters" but participants working alongside the regions.
Product development by idols, fans and local businesses working together
In developing the new products, the idols themselves, fans holding NFT Project Passes and businesses in each region worked together, taking part in making the products through label design votes and exchanges of opinions. By shaping the products through repeated dialogue with local businesses while reflecting fans' voices, the project has achieved a new form of product development that makes up for the regions' shortage of contributors and resources.
Fans also take part in running events as "regional contributors"
Fans who joined the project through an NFT Project Pass are not only involved in product development; on the day of the sale events they also help with operations and other support under the organizers. With fans themselves involved in the project as members of the region, the initiative embodies regional revitalization that moves from "cheering on" to "acting together."
Event overview
Name: Limited launch sale of new products developed by 3 municipalities and idols
Date and time: February 11 (Wed) 18:00–21:00 In-person sale event with Rain Tree's Fuka Niino, for NFT holders only
February 12 (Thu) 18:00–21:00 In-person sale event with Rain Tree's Mio Suzuno, for NFT holders only
February 13 (Fri) 18:00–21:00 In-person sale event with Natsumi Hirajima, for NFT holders only
February 14 (Sat) 13:00–16:00 In-person sale event with Yukari Sasaki, for NFT holders only
February 15 (Sun) 11:00–20:00 General sale of limited products
February 16 (Mon) 18:00–21:00 In-person sale event with Rain Tree's Hinata Asamiya, for NFT holders only
February 17 (Tue) 18:00–21:00 In-person sale event with Rain Tree's Umi Yoshikawa, for NFT holders only
In-person sale events where the idols hand over the products themselves
By invitation only, for NFT Project Pass holders who supported the new product development (limited to 20 people per session)
Weekdays: (1) from 17:30 (2) from 18:00 (3) from 18:30 (4) from 19:00 (5) from 19:30 (6) from 20:00
Saturday: (1) from 13:00 (2) from 13:30 (3) from 14:00 (4) from 14:30 (5) from 15:00 (6) from 15:30
*On February 15 only, a sale that people without the NFT can also attend will be held (limited quantities)
*Please check the exact schedule, dates and times directly in the Project Pass community. They may have changed.
NFT Project Pass
Project Passes for supporting the idols' new product development. Holders get label design votes, gifts of prototypes, invitations to in-person sale events with the idols themselves, invitations to events featuring the idols, and more. (From ¥2,000)
■ Natsumi Hirajima's New Product Development Project Pass (with voting rights) https://nft.hexanft.com/nftmaticmulti/524
■ Yukari Sasaki's New Product Development Project Pass (with voting rights)
https://nft.hexanft.com/nftmaticmulti/617
■ Haruka Kodama's New Product Development Project Pass (with voting rights)
https://nft.hexanft.com/nftmaticmulti/525
■ Rain Tree's New Product Development Project Pass (with voting rights)
https://nft.hexanft.com/nftmaticmulti/616
Designs decided by a vote of Project Pass holders
The label design for each product was decided by a community vote among the holders of each Project Pass NFT. The products are made together with Project Pass holders.
Each project's community can be found here
https://nft.hexanft.com/users/lhdN6HX3LI3P6G/community
Limited-sale products
Products produced by Natsumi Hirajima
(1) Natsumi Hirajima × Kubo Honke Sake Brewery "Kimoto no Dobu Natsumi"
(2) Natsumi Hirajima × Oku-Yamato Beer "723 Beer"
(3) Produced by Natsumi Hirajima: "Pasture-Raised Pork and Yamato Toki (Japanese angelica) Sausages [Spicy], Pack of 3"
(4) Recipe by Natsumi Hirajima: Wakayama Prefecture Fisheries Federation premium can "Miso Mayo Tuna"
(5) Produced by Natsumi Hirajima: Fukusukedo Premium "OTANA SWEETS 3-Can Set"
Products produced by Yukari Sasaki
(1) Yukari Sasaki × Yoshioka "Carefully Chosen Selection (with a message card from Yukari Sasaki)"
(2) Produced by Yukari Sasaki: "Healthy Sausages (with Yamato Toki), Pack of 3"
(3) Yukari Sasaki × Far Yeast Brewing "YUKARI SASAKI BEER"
Products produced by Haruka Kodama
(1) Haruka Kodama × Kubo Honke Sake Brewery "Suiryu Haruka"
Products produced by Rain Tree
(1) Rain Tree's Fuka Niino: Wakayama Prefecture Fisheries Federation premium can "Western-Style Special"
(2) Rain Tree's Mio Suzuno: Wakayama Prefecture Fisheries Federation premium can "Basil Curry"
(3) Rain Tree's Hinata Asamiya: Wakayama Prefecture Fisheries Federation premium can "The Chinese"
(4) Rain Tree's Umi Yoshikawa: Wakayama Prefecture Fisheries Federation premium can "Mentaiko Mayo Black Pepper"
(5) Rain Tree × an寿an "Premium Shizuku Cookies"
*For the latest information on the products sold at the limited sale events, please check directly in the Project Pass community.
NFT Project Pass
Project Passes for supporting the idols' new product development. Holders get label design votes, gifts of prototypes, invitations to in-person sale events with the idols themselves, invitations to events featuring the idols, and more. (From ¥2,000)
■ Natsumi Hirajima's New Product Development Project Pass (with voting rights) https://nft.hexanft.com/nftmaticmulti/524
■ Yukari Sasaki's New Product Development Project Pass (with voting rights)
https://nft.hexanft.com/nftmaticmulti/617
■ Haruka Kodama's New Product Development Project Pass (with voting rights)
https://nft.hexanft.com/nftmaticmulti/525
■ Rain Tree's New Product Development Project Pass (with voting rights)