![[Cabinet Office Regional Revitalization 2.0 Model Project] Announcing Idol-Led Product Development …](/wp-content/uploads/2025/10/bannermodel-1024x536.jpg)
HEXA, one of Japan's largest NFT marketplaces, is working with the Public-Private Partnership Promotion Organization (a general incorporated association led by its representative director, which partners with 420 municipalities nationwide), GMTS Co., Ltd. (led by its representative) and others to support the "Cabinet Office Regional Revitalization 2.0 Model Project" of 3 municipalities (Uda City, Nara Prefecture; Otsuki City, Yamanashi Prefecture; and Nachikatsuura Town, Wakayama Prefecture) that have been awarded the Cabinet Office's "New Regional Economy and Living Environment Creation Grant, Type V."
In this project, HEXA supports NFT initiatives in which Uda City, Otsuki City and Nachikatsuura Town and 4 active idol and actor acts collaborate with local businesses. Specifically, the plans include NFTs granting the right to take part in idol-led product development projects, NFTs that entitle holders to local specialties to attract visitors, and NFTs for vegetables grown by idols. In addition, as a way for municipalities to revitalize partner regions by expanding related population (people who maintain an ongoing connection to a region without living there) using NFT × DAO, HEXA will support the NFT × DAO side of Web3 in the Cabinet Office Regional Revitalization 2.0 project, including the launch of a cross-regional DAO using HEXA's community features.
Project implementation plan announced by the Public-Private Partnership Promotion Organization
*The details of the NFTs may change in the future.
[Boosting local business sales] (1) Idol-designed label sake/wine development project
Idols serving as Public-Private Partnership Promotion Ambassadors design labels for new sake (from Kubo Honke Sake Brewery and others). *Project members are recruited through NFTs
• View non-public scenes of the idols visiting and reporting on sake breweries.
• Label design proposals are decided by members' votes (1 NFT = 1 vote)
• Buy the limited idol-designed new sake before anyone else
[Boosting local business sales] (2) Idol-produced "3-Municipality Collaboration Curry"
Idols create a curry using ingredients from the 3 municipalities. *Project members are recruited through NFTs
Members can vote on label designs and help build excitement for the project together.
• View non-public scenes of the idols developing the recipe.
• Label design proposals are decided by members' votes (1 NFT = 1 vote)
• Buy the limited idol-designed curry before anyone else
[Boosting local business sales] (3) Unlimited Somen Ticket (4) Unlimited Fresh Tuna Ticket
An NFT project in which buying a ¥1,000 ticket as an NFT gets you somen noodles or fresh tuna worth ¥1,000 once a year, every year, indefinitely
(Uda City) Every year from October 1 to 30, show your NFT holder screen at "Roadside Station (michi-no-eki) Udaji Muro" for somen worth ¥1,000,
planned to be given free of charge *For those visiting the "Uda-san Festa" held in late October, having the idols hand it over in person is also being considered
(Nachikatsuura Town) Every year from January 10 to 30, show your NFT holder screen at "Katsuura Fishing Port Nigiwai Market" for fresh tuna worth ¥1,000,
planned to be given free of charge *For those visiting the "Fresh Tuna Fest" held in late January, having the idols hand it over in person is also being considered
(Otsuki City) Vegetables grown by idols through weekend farming are planned for limited sale as NFTs.
Public-Private Partnership Promotion Ambassadors taking part in this project
Natsumi Hirajima
A former AKB48 1st-generation member. She now works as a TV personality and voice actor, and is also active as a motorcycle enthusiast. In 2019 she became the image character for the motorcycle gear retailer NAPS, and is now in her 5th year in the role. On her official YouTube channel "Hashire! Natchannel," she posts sauna × touring videos, some of which have more than 1.75 million views. Her bikes are a MOTOGUZZI V7 III 10th ANNIVERSARY and a HONDA CT125 Hunter Cub.
Yukari Sasaki
After AKB48's "12th Generation Trainee Audition" in 2011, she became a full member in 2013. Since 2018 she has hosted "Yukarun no MMH!" as a regular program on the game video streaming platform OPENREC. She has appeared in stage productions including "Assault Lily: Iruma Girls' Art High School." She graduated from AKB48 in February 2024. In August of the same year she released her 1st photo book, "Virgin." The making-of release of the same title reached No. 1 in pre-order sales on Amazon and Rakuten Ichiba.
Haruka Kodama
A 1st-generation member of HKT48. In 2012 she was chosen for a single's selected lineup for the first time with AKB48's "Manatsu no Sounds Good!" In 2016 she placed 9th in the AKB48 Senbatsu General Election. In February 2017 she developed bipolar disorder and took a hiatus. She graduated from HKT48 in June 2019 and began working in earnest as an actor. Her credits include the NHK morning drama series "Omusubi" and the film "Sora no Nai Sekai kara." Her film "Soko ni Kimi wa Ite" opens on November 28, 2025.
Rain Tree
The group was formed from 17 candidates who reached the final round of the audition for "IDOL3.0 PROJECT," an idol project held for about six months from April 2023 to form a new group produced by Yasushi Akimoto, but who were not selected, and in 2024,
on October 8, it was officially formed as a new group. On January 29, 2025, it made its major-label debut on King Records.
Popular partner influencers
Genkai OL Elizabeth
177,000 TikTok followers. 36,000 Instagram followers. Work, play and parenting too! A 27-year-old working woman (on maternity leave) who pushes herself to the limit. She wants to be a source of energy that helps hard-working women live freely.
Sento-kun and Onene (married couple)
285,000 TikTok followers and 49,000 on Instagram. A 27-year-old married couple, childhood friends who met at age 4! A family of 3 with a 3-year-old daughter.
Natsupipi
776,000 TikTok followers and 67,000 Instagram followers. A mother of one and an influencer popular with young people. She has a large following, with many Gen Z fans
About HEXA, the NFT marketplace
A Japanese NFT marketplace where you can issue, buy and sell NFTs using Japanese yen alone. You can easily buy NFTs by credit card from a PC or smartphone. No crypto or wallet is needed at all, so you can buy, sell or issue NFTs right away. If you have a HEXA Residents NFT or a LAND NFT, you can also display the NFTs you buy in the HEXA Metaverse. HEXA also offers community features such as Web3-style online salons and fan clubs.
How NFT issuance works: https://hexanft.com/issuermanual/
Apply to issue NFTs here: https://nft.hexanft.com/issue