HEXA, one of Japan's largest NFT marketplaces, in partnership with the Public-Private Partnership Promotion Organization (a general incorporated association that works with 420 municipalities nationwide); GMTS Co., Ltd.; Uda City, Nara Prefecture; Otsuki City, Yamanashi Prefecture; Nachikatsuura Town, Wakayama Prefecture; and others, began selling two NFTs — Natsumi Hirajima's New Product Development Project Pass and Haruka Kodama's New Product Development Project Pass — at 8:00 on November 4, 2025 (Tue).
By holding a New Product Project Pass NFT, you can take part in a new product development project to liven up the regions together with Natsumi Hirajima or Haruka Kodama. Project Pass holders become special members on the inside of development: they can watch behind-the-scenes development footage, vote on label design proposals for the new products, apply for advance sales of the finished products, reserve limited-edition sales and more. More than just "cheering them on," this Project Pass offers the exciting experience of becoming one of the people who create new products together.
The two NFTs below go on sale from 8:00 on November 4 (Tue) at ¥2,000 each (tax included), limited to 1,000 of each. Why not join a regional revitalization new product development project together with Natsumi Hirajima or Haruka Kodama?
- Natsumi Hirajima's New Product Development Project Pass (with voting rights)
- Haruka Kodama's New Product Development Project Pass (with voting rights)
Local businesses in Uda City, Nara Prefecture; Otsuki City, Yamanashi Prefecture; and Nachikatsuura Town, Wakayama Prefecture, have teamed up, and you can take on limited-edition labels for sake, local specialty products and more, as well as new product development. Anyone who holds at least one of the Project Passes above can also join the "Public-Private Partnership Promotion Support DAO," the shared community for both projects, and receive the latest news on the idols and the product development projects. All of the NFTs can be resold, and one person can buy more than one. Part of each resale price becomes revenue for the municipalities, so reselling is a form of support too.
New Product Development Project Pass (with voting rights) NFT sale page
https://nft.hexanft.com/users/lhdN6HX3LI3P6G/issued
In this project, HEXA is supporting NFT initiatives in which Uda City, Otsuki City and Nachikatsuura Town and four acts of active idols and actors collaborate with local businesses. It is a "Cabinet Office Regional Revitalization 2.0 Model Project" of three municipalities (Uda City, Nara Prefecture; Otsuki City, Yamanashi Prefecture; and Nachikatsuura Town, Wakayama Prefecture) that have been approved for the Cabinet Office's "New Regional Economy and Living Environment Creation Grant Type V." As a joint effort by municipalities to revitalize their regions by expanding the related population — people who maintain an ongoing connection to a region without living there — through NFT × DAO, HEXA supports the NFT × DAO area of Web3 in the Cabinet Office's Regional Revitalization 2.0 project, including the launch of a cross-regional DAO using HEXA's community features.
Natsumi Hirajima
A former first-generation member of AKB48. She is now active as a TV personality, voice actor and "biker girl." She currently serves as the image character for the motorcycle accessories retailer NAPS and as an official ambassador for the motorcycle intercom maker Midland. Her official YouTube channel, "Hashire! Nacchannel," has more than 160,000 subscribers.
Haruka Kodama
A first-generation member of HKT48. In 2012 she was selected for a single's main lineup for the first time with AKB48's "Manatsu no Sounds good!" In 2016 she placed 9th in the AKB48 general election. She graduated from HKT48 in June 2019 and began working in earnest as an actor. Her credits include the NHK morning drama serial "Omusubi" and the film "Sora no Nai Sekai kara."
About HEXA, the NFT marketplace
A Japanese NFT marketplace where you can issue, buy and sell NFTs using Japanese yen alone. You can easily buy NFTs by credit card from a PC or smartphone. No crypto or wallet is needed at all, so you can buy, sell or issue NFTs right away. If you have a HEXA Residents NFT or a LAND NFT, you can also display the NFTs you buy in the HEXA Metaverse. HEXA also offers community features such as Web3-style online salons and fan clubs.
How NFT issuance works: https://hexanft.com/issuermanual/
Apply to issue NFTs here: https://nft.hexanft.com/issue