HEXA, one of Japan's largest NFT marketplaces, in partnership with Tobu Top Tours Co., Ltd., announces the results of the second round (application period: April 28 – May 11, 2026) of the "TOYAMA Mirai Citizen Passport," Toyama City's project to create a related population — people who maintain an ongoing connection to a region without living there.
![[Second Round Results] TOYAMA Mirai Citizen Passport Again Proves More Popular Than Expected](/wp-content/uploads/2026/04/TOYAMAみらい市民パスポート_バナー第二弾_結果-1024x536.jpg)
| ■ Second round: result highlights - Total applications: 1,257 (about 1.3 times the capacity of 1,000) - 62% of applicants were men and 36% women - "Seriously considering" plus "considering a little" relocating: 55% - Have lived in or visited Toyama City: 89% - Applicants' places of residence: all 47 prefectures plus outside Japan, with interest gathering from across the country |
From the first round to the second: the response proves the underlying strength of "Toyama fans"
In the first round (held January–February 2026), applications exceeded the planned number 5 days after opening, and in the end 2,433 applications (about 2.4 times capacity) flooded in. That enthusiasm was no passing boom.
The second round also drew 1,257 applications, once again making visible in numbers the existence of regional fans who "want to stay involved" with Toyama City.
| First round (for reference) | Second round (this time) | |
| Application period | January–February 2026 | April–May 2026 |
| Applications | 2,433 (about 2.4 times) | 1,257 (about 1.3 times) |
| Considering relocating | About 58% | About 55% |
| Gender (male) | About 60% | About 62% |
From all 47 prefectures plus overseas: the breadth of the "Toyama fan" base
Looking at where this round's applicants live, the Tokyo metropolitan area took the top spots, with Tokyo (377), Kanagawa Prefecture (159), Chiba Prefecture (80) and Saitama Prefecture (79), while applications also came from Kyushu, Okinawa and outside Japan. Interest in Toyama City is not limited to particular regions but extends nationwide.
The potential shown by the 55% who are "considering relocating"
55% of applicants answered that they are "seriously considering" or "considering a little." In addition, 31% have lived in or visited Toyama City, and the participation of people with a concrete connection that goes beyond mere interest stands out.
Ongoing involvement in the online community through the passport serves as a gateway that deepens the relationship from "fan" to "candidate for relocation and settlement."
NFTs × an interactive community: a "system for lasting relationships"
The passport's most distinctive feature is that it is not a case of "hand it out and that's it." Through the holder-only NFT community on HEXA, holders can stay continuously connected with Toyama City.
| - Continuously receive official information from Toyama City (on relocation, U-turn moves back home, jobs, furusato nozei (hometown tax donation), events in the Tokyo metropolitan area and more) |
| - Take part in community building as a stakeholder through surveys and calls for opinions |
| - Meet and connect with others who share an interest in Toyama City |
TOYAMA Mirai Citizen Passport, second round: overview
| Item | Details |
| Quantity issued | 1,000 (by lottery because of the large number of applications) |
| Application period | April 28, 2026 (Tue) – May 11 (Mon) |
| Cost | Free (cannot be transferred or resold) |
| Eligibility | People who live outside Toyama Prefecture and love Toyama City |
| Design | By Sapuri Yamaguchi, a manga artist from Toyama Prefecture |
| Application page | https://nft.hexanft.com/application/toyamacity |
■ Perks for passport holders
- Free admission to the Toyama Glass Art Museum (permanent and special exhibitions)
- 2 hours' free use of "Sketch Lab," a coworking space in front of Toyama Station (drink included)
- Access to the online community (information on relocation, furusato nozei, events and more)
- Entry to giveaways with a chance to win hotel stay vouchers for the city, experience tickets and more by lottery
Toyama City's official NFT passport drew 2,433 applications, 2.4 times capacity; applications for a second round of 1,000 now open on HEXA!
HEXA, one of Japan's largest NFT marketplaces, in partnership with Tobu Top Tours Co., Ltd., began accepting applications on HEXA on April 28, 2026 (Tue) for the second round of the "TOYAMA Mirai Citizen Passport," Toyama City's project to create a related population.
In the first round (held in January 2026), applications exceeded the planned issue of 1,000 just 5 days after opening. In the end, 2,433 applications (about 2.4 times capacity) came in, a response far beyond expectations. About 75% of applicants were in their 20s and 30s and about 60% were considering relocating, making visible in numbers the existence and enthusiasm of "regional fans" who want to stay involved with Toyama City. In light of these results, it was decided to hold a second round on the same scale.
Background: a new way of engaging with a region that keeps the "related population" from being a passing phenomenon
As the falling birthrate, aging population and population decline accelerate, the challenge facing municipalities across Japan is that "people visit, but the relationship doesn't last." Even when tourism and events create points of contact, it often ends there. What matters is how to nurture a "related population" of people who stay continuously involved while living outside the region, and how to turn that into long-term relationships.
The "TOYAMA Mirai Citizen Passport" offers one answer to this challenge by combining NFT technology with an interactive community. It is a system through which people who live outside the prefecture and feel that they "love Toyama City" and "want to stay involved" connect continuously with Toyama City via the passport.
The 2,433 applications received in the first round proved the strong demand for such a system. The first round's results are shown below.
| First round: summary of results (January 20 – February 15, 2026) | |
| Application period | January 20, 2026 (Tue) – February 15 (Sun) |
| Quantity issued | 1,000 |
| Applications | 2,433 (about 2.4 times capacity) |
| Applicant profile | About 75% in their 20s–30s / about 60% considering relocating / about 25% have lived in the city / 60% men, 40% women |
A "system where the relationship never ends," made possible by NFTs
What sets this passport apart from conventional regional measures is that, rather than "hand it out and that's it," holding it is itself a gateway to ongoing participation in the region. Through the holder-only NFT community on HEXA, people who obtain the passport can stay involved with Toyama City in the following ways.
- Continuously receive official information from Toyama City (on relocation, U-turn moves back home, jobs, furusato nozei (hometown tax donation), events in the Tokyo metropolitan area and more)
- Take part in community building as a stakeholder through surveys and calls for opinions
- Meet and connect with others who share an interest in Toyama City
Because holding the NFT is a condition for joining the community, a high-quality community naturally forms, made up only of "people who truly want to stay involved with the region." Receiving information, sharing opinions, connecting with people: these add up, leading from "people with an interest" to "a related population that moves the region."
TOYAMA Mirai Citizen Passport, second round: overview
| Quantity issued | 1,000 (by lottery if oversubscribed) |
| Application period | April 28, 2026 (Tue) – May 11 (Mon) |
| Cost | Free (cannot be transferred or resold) |
| Eligibility | People who live outside Toyama Prefecture and love Toyama City |
| Design | By Sapuri Yamaguchi, a manga artist from Toyama Prefecture |
| How to enter | Apply via the HEXA application page |
| Application page | https://nft.hexanft.com/application/toyamacity |
Perks for passport holders: experiences that make you love Toyama even more
- Free admission to the Toyama Glass Art Museum (permanent and special exhibitions)
- 2 hours' free use of "Sketch Lab," a coworking space in front of Toyama Station (drink included)
- Access to the online community (information on relocation, furusato nozei, events and more)
- Entry to giveaways with a chance to win hotel stay vouchers for the city, experience tickets and more by lottery
The perks are not mere "extras"; they are designed as opportunities to get to know Toyama City better and become more deeply involved. From "I've never been" to "I want to go again," and from "I'm interested" to "I'd consider relocating": holding the passport steadily deepens your relationship with Toyama City.
Significance for the municipality and Toyama City
The passport is a new channel connecting the city with "people who were interested in Toyama City but had no point of contact with it." Through the online community for passport holders, the city can continuously deliver municipal news and information on relocation, U-turn support, furusato nozei and more.
The fact that about 60% of first-round applicants answered that they are "considering relocating" shows that the passport goes beyond a mere information delivery tool and functions as a gateway to nurturing a related population that leads to future relocation and settlement. Making "potential fans" who want to support the region visible and connecting them to medium- and long-term community building: that is what this passport aims to be.
About HEXA, the NFT marketplace
HEXA is one of Japan's largest NFT marketplaces, offering a simple system that requires no crypto-assets and supports payment in Japanese yen. It provides an environment where NFTs can be used as "practical digital tools," building an ecosystem in which a wide range of issuers, including artists, companies and municipalities, can use NFTs with confidence.
How NFT issuance works: https://hexanft.com/issuermanual/
Apply to issue NFTs here: https://nft.hexanft.com/issue