A Roundup of Membership NFT and Digital Membership Card Case Studies

What is a membership NFT (digital membership card)?

A membership NFT (digital membership card) is an NFT that can carry perks with no expiry that do not lose value when used (free drinks forever, 10% off at all times and so on). Blockchain technology prevents forgery, and holders can check that they hold it on a smartphone at any time. On HEXA, anyone, whether an individual or a business, can apply from the issuance page; after passing review, the NFT is listed on the marketplace and sales begin. Buyers display the proof-of-ownership screen from "Owned NFTs" on My Page and show it to the issuer to receive their perks.

• If you sell the NFT, issuing it costs nothing, and there are no maintenance or management fees. Only when it sells is a sales fee deducted from the proceeds (for free distribution, issuance costs ¥10 per NFT, with a minimum of ¥1,000).
• No crypto or wallet is needed; buyers can purchase from a computer or smartphone, paying in Japanese yen by credit card.
• The NFTs can be resold on the secondary market, and you can set a royalty that pays up to 10% to the issuer on each resale.
• The proof-of-ownership screen shows the NFT title, image, holder name and the current time ticking by the second, making it easy to show at a shop.
• The condition for a membership NFT is that it has no expiry and its number of uses never runs down; an NFT with a set number of uses or an expiry date is a ticket NFT.

How they work and what to know before issuing are covered in The Complete Guide to Membership NFTs and Ticket NFTs.

List of cases

* Prices and perks are as of when each article was published. Some sales have ended, and some perks have passed their expiry date. Please check each NFT's page for the latest status.

Case studies

Ishioka Fan Club NFT [Ishioka City Tourism Association, Ibaraki Prefecture]

Media Equity, which operates HEXA, partnered with the Ishioka City Tourism Association in Ibaraki Prefecture and Tobu Top Tours to turn the "Ishioka Fan Club membership card," previously a paper card, into an NFT. The aims are to strengthen ongoing ties with members and to cut printing and mailing costs, and holders can receive perks by showing their membership card at about 50 perk-providing shops in the city. It is for people living outside the city or outside the prefecture who are interested in Ishioka City.

Main perks at launch

• Perks when you show your membership card at about 50 perk-providing shops in the city
• Ongoing updates with event and tourism information and local news
• A holder-only online community

Price: ¥1,000 each / On sale from: April 1, 2026 / Quantity: 1,000 (first-come, first-served sale)

Read the full case studyView this NFT on HEXA

Yukari Sasaki's New Product Development Project Pass (with voting rights) [Uda City, Nara Prefecture; Otsuki City, Yamanashi Prefecture; Nachikatsuura Town, Wakayama Prefecture; and others]

A Project Pass that lets you take part in a project in which former AKB48 member Yukari Sasaki and local businesses in Uda City, Nara Prefecture; Otsuki City, Yamanashi Prefecture; and Nachikatsuura Town, Wakayama Prefecture, take on limited-edition labels and new product development. It is a Cabinet Office Regional Revitalization 2.0 Model Project that aims to create related population — people who maintain an ongoing connection to a region without living there — through NFT × DAO. Holders can watch behind-the-scenes footage and vote on label design proposals, and holding multiple NFTs gives your vote more weight.

Main perks at launch

• Watching behind-the-scenes development footage you can't see anywhere else
• Voting on multiple label design proposals
• Applying for advance sales of the finished products and reserving limited-edition sales

On sale from: November 21, 2025 / Quantity: limited to 1,000

Read the full case studyView this NFT on HEXA

Rain Tree's New Product Development Project Pass (with voting rights) [Uda City, Nara Prefecture; Otsuki City, Yamanashi Prefecture; Nachikatsuura Town, Wakayama Prefecture; and others]

A pass that lets you take part in a new product development project to energize the regions together with Rain Tree. HEXA launched it in partnership with the Public-Private Partnership Promotion Organization (a general incorporated association); Uda City, Nara Prefecture; Otsuki City, Yamanashi Prefecture; Nachikatsuura Town, Wakayama Prefecture; and others. Holders get invitation tickets to events in each municipality, access to unreleased footage, votes on label design proposals and more, and holding multiple NFTs increases your voting power.

Main perks at launch

• Invitation tickets to events Rain Tree holds in each municipality
• Access to unreleased footage showing behind the scenes of new product development
• Voting on multiple label design proposals

On sale from: November 21, 2025

Read the full case studyView this NFT on HEXA

Natsumi Hirajima's New Product Development Project Pass (with voting rights) / Haruka Kodama's New Product Development Project Pass (with voting rights) [Uda City, Nara Prefecture; Otsuki City, Yamanashi Prefecture; Nachikatsuura Town, Wakayama Prefecture; and others]

New Product Development Project Passes for Natsumi Hirajima and Haruka Kodama, launched by HEXA in partnership with the Public-Private Partnership Promotion Organization (a general incorporated association); Uda City, Nara Prefecture; Otsuki City, Yamanashi Prefecture; Nachikatsuura Town, Wakayama Prefecture; and others. This is a Cabinet Office Regional Revitalization 2.0 Model Project that seeks to expand the related population through NFT × DAO. Holders can watch behind-the-scenes footage, vote on label design proposals and join the shared community, the "Public-Private Partnership Promotion Support DAO."

Main perks at launch

• Watching behind-the-scenes development footage and receiving the latest news
• Voting on label design proposals for the new products
• Applying for advance sales of the finished products and reserving limited-edition sales

Price: ¥2,000 each (tax included) / On sale from: November 4, 2025 / Quantity: limited to 1,000 of each

Read the full case studyView this NFT on HEXA

Michi-no-Eki Ogawamachi Digital Membership Card [Ogawa Town, Saitama Prefecture (Ogawa Town Tourism Association)]

A digital membership card issued by the Ogawa Town Tourism Association of Ogawa Town, Saitama Prefecture, that gives you lasting discounts on experiences in the town. It aims to spread the appeal of tourism experiences in the town in a way that prevents copies and counterfeits from circulating. Holders get discounts on the roller slide and planetarium fees, ¥500 off the papermaking experience fee at Michi-no-Eki Ogawamachi (a roadside station) and more. It can be resold at any time, and part of the resale price is paid to the issuer.

Main perks at launch

• Roller slide at Sengenyama Miharashi-no-Oka Park: adults ¥200 → ¥100 per ride
• ¥500 off the papermaking experience fee at Michi-no-Eki Ogawamachi
• Ogawa Genki Plaza Planetarium: general and university students ¥730 → ¥500

Price: ¥1,000 each / On sale from: July 25, 2025 / Quantity: 1,000 (limited-time, first-come, first-served sale)

Read the full case studyView this NFT on HEXA

Kumakogen Town, Ehime Prefecture, digital resident NFT

A municipality-approved digital resident NFT sold in partnership with Kumakogen Town, Ehime Prefecture, as the first installment of "+α KamuiVerse Regional Revitalization," a new project of KamuiVerse, a virtual world based on the works of manga artist Kamui Fujiwara. Perks offered to holders included a digital residents DAO on LINE and invitations to events in the metaverse.

Main perks at launch

• Get special deals through the LINE group "Kumakogen Town Digital Residents DAO"
• Invitations to events and more in the Kumakogen Town world within KamuiVerse
• Kumakogen TV planning and participation rights (taking part in video streams and suggesting ideas)

Price: ¥1,000 / On sale from: July 15, 2025 / Quantity: 300 (first sale; first-come, first-served sale)

Read the full case studyView this NFT on HEXA

Habikino City, Osaka Prefecture, digital resident NFT

The second first-come, first-served sale of the Habikino City, Osaka Prefecture, digital resident NFT. It is a membership NFT that gives you free services and discounts at shops in the city; perks at 9 new shops were added to those of the first sale, and the price went from ¥1,000 to ¥2,000. Buyers from the first sale can use the added perks too, and the city aims to promote its food and tourism experiences and expand its related population.

Main perks at launch

• Free perks and discounts at shops in the city, including the 9 newly added shops
• One free drink at Torifuku, Habikino Local Cafe Bikkino and others
• Online community and proof of being a digital resident

Price: ¥2,000 each / On sale from: April 1, 2025

Read the full case studyView this NFT on HEXA

Fujikawa Town, Yamanashi Prefecture, Digital Resident NFT Ambassador Card

A membership NFT sold by Fujikawa Town, Yamanashi Prefecture, together with the Public-Private Partnership Promotion Organization, GMTS and PP Enterprise, with the aim of expanding the related population through cosplayers. The design features Umi Shinonome in a costume inspired by Ukanomitama-no-Mikoto, and perks such as a free drink and discounted hot spring bathing fees when visiting Fujikawa Town were offered to holders.

Main perks at launch

• A free soft drink or ice cream at "Misaki Kosha"
• Discounted bathing fees at the hot spring facilities "Mahora no Yu" and "Kajika no Yu"

Price: ¥10,000 (tax included) for 4K, ¥5,000 (tax included) for Mobile / On sale from: December 19, 2024 / Quantity: 100 of each

Read the full case studyView this NFT on HEXA

Otsuki City, Yamanashi Prefecture, Digital Resident NFT Ambassador Card

A membership NFT sold by Otsuki City, Yamanashi Prefecture, together with the Public-Private Partnership Promotion Organization, GMTS and PP Enterprise, with the aim of expanding the related population through cosplayers. Drawing on the local Momotaro (Peach Boy) legend, the design features Enako in a costume inspired by Momotaro at Saruhashi Bridge, one of Japan's three most unusual bridges, and perks such as a free soft-serve ice cream when visiting Otsuki City were offered to holders.

Main perks at launch

• One free "special soft-serve ice cream" at Daikokuya by the Saruhashi Bridge of Kai
• One free cup of drip coffee and a clear file folder at the Otsuki Tourism Association

Price: ¥10,000 (tax included) for 4K, ¥5,000 (tax included) for Mobile / On sale from: December 19, 2024 / Quantity: 100 of each

Read the full case studyView this NFT on HEXA

JR Tadami Line Enmusubi NFT [Tadami Town, Fukushima Prefecture (furusato nozei return gift)]

Tadami Town, Fukushima Prefecture, offered the "JR Tadami Line Enmusubi NFT" (created by Reboots LLC), issued on HEXA, as a furusato nozei (hometown tax donation) return gift. Part of the sales proceeds goes toward the costs of maintaining and operating the JR Tadami Line, and with the town's full cooperation, perks at shops in the town are available to holders. The QR code on the enmusubi (matchmaking) ticket in the design displays a matchmaking omikuji (fortune).

Main perks at launch

• Perks for NFT holders who show their NFT at shops in Tadami Town

Price: Furusato nozei price of ¥12,000 per set (tax included) / Quantity: 128

Read the full case study

Kamigori Town, Hyogo Prefecture, Digital Resident NFT Ambassador Card

A membership NFT sold by Kamigori Town, Hyogo Prefecture, together with the Public-Private Partnership Promotion Organization, GMTS and PP Enterprise, with the aim of expanding the related population through cosplayers. The design features Enako, Kokoro Shinozaki and Saki Miyamoto at Takamine Shrine, and perks such as a free ema (votive plaque) of Shirahata Castle, the "castle that never fell," and ¥500 off at restaurants in the town were offered to holders.

Main perks at launch

• A free ema (votive plaque) of Shirahata Castle, the "castle that never fell" (worth ¥500)
• ¥500 off at restaurants in Kamigori Town (tourism association member shops and others)

Price: ¥10,000 (tax included) for 4K, ¥5,000 (tax included) for Mobile / On sale from: December 12, 2024 / Quantity: 100 of each

Read the full case studyView this NFT on HEXA

Joyo City, Kyoto Prefecture, Digital Resident NFT Ambassador Card

A membership NFT of Joyo City, Kyoto Prefecture, sold by the Public-Private Partnership Promotion Organization, GMTS and PP Enterprise, which express local appeal through cosplay and aim for regional revitalization by expanding the related population. Enako, Kokoro Shinozaki and Saki Miyamoto appear in costumes inspired by goddesses and other figures, and holders were offered a perk that let them use the LOGOS LAND camp hotel on the lodging plan reserved for Joyo City residents (a saving of more than ¥5,000 at most).

Main perks at launch

• The LOGOS LAND camp hotel offered on the lodging plan reserved for Joyo City residents

Price: ¥10,000 (tax included) for 4K, ¥5,000 (tax included) for Mobile / On sale from: December 12, 2024 / Quantity: 100 of each

Read the full case studyView this NFT on HEXA

Uda City, Nara Prefecture, Digital Resident NFT Ambassador Cards

Membership NFTs sold by Uda City, Nara Prefecture, together with the Public-Private Partnership Promotion Organization, GMTS and PP Enterprise, with the aim of expanding the related population through cosplayers. They come in 6 designs in all, featuring Enako, Kokoro Shinozaki and Eiri at Muro Ryuketsu Shrine and other locations, and benefits such as free admission to Muro Sanjo Park Art Forest and half-price day-trip hot spring bathing were offered to holders.

Main perks at launch

• Muro Sanjo Park Art Forest admission: ¥410 → free
• Half price on day-trip bathing at Miharu Onsen and at Ouda Onsen "Akino no Yu"

Price: ¥10,000 (tax included) for UE-1, UK-1 and UR-1; ¥5,000 (tax included) for UE-2, UK-2 and UR-2 / On sale from: December 5, 2024 / Quantity: 1,000 of each

Read the full case studyView this NFT on HEXA

Nachikatsuura Town, Wakayama Prefecture, Digital Resident NFT Ambassador Cards

Membership NFTs sold by Nachikatsuura Town, Wakayama Prefecture, together with the Public-Private Partnership Promotion Organization, GMTS and PP Enterprise, with the aim of expanding the related population through cosplayers. They come in 11 designs in all, featuring Enako and Umi Shinonome at Kumano Nachi Taisha, and perks such as the offering of cheering messages for Japan's national soccer team at the shrine and a Nanki Kuroshio Society of Commerce and Industry gift certificate worth ¥500 (once a year) were offered to holders.

Main perks at launch

• Cheering messages for Japan's national soccer team offered at Kumano Nachi Taisha
• A "Nanki Kuroshio Society of Commerce and Industry gift certificate worth ¥500" (once a year)
• A hot spring hopping ticket (price ¥1,500) (4K applicants only)

Price: ¥8,000 (tax included) for 4K-A and 4K-B; ¥3,000 (tax included) for Mobile-A to Mobile-I / On sale from: November 15, 2024 / Quantity: 2,000 of each

Read the full case studyView this NFT on HEXA

How to issue one

The following page explains the steps and points to note for issuing membership NFTs and digital membership cards.

• The Complete Guide to Membership NFTs and Ticket NFTs
• No more paper membership cards: digital memberships that "grow your fans" with zero maintenance costs
• How to Sell NFTs (From Creation and Issuance to Collection, Tag and Community Settings)

Frequently asked questions

Can anyone issue a membership NFT?

Anyone, whether an individual or a business, can issue and sell them. Apply from HEXA's issuance page, and the NFT is listed on the marketplace after passing review. Note that issuers must check for themselves whether the NFT complies with relevant laws such as the Payment Services Act and the Act against Unjustifiable Premiums and Misleading Representations.

Does it cost anything to issue or maintain one?

If you sell the NFT, issuing it costs nothing; a sales fee is simply deducted when it sells. If you distribute it for free, there is an issuance fee of ¥10 per NFT (minimum ¥1,000). In either case, there are no maintenance or management fees.

Can I resell a membership NFT I bought?

Yes, you can resell it on HEXA's secondary market. Issuers can set a royalty they receive on resales (up to 10%) and a lock-up period during which resale and transfer are prohibited for a set time after purchase. Note that at present the NFTs cannot be withdrawn outside HEXA.

Do I need crypto or a wallet to buy one?

No crypto or wallet is needed at all. On HEXA, NFTs can be issued, bought and sold using Japanese yen alone, and you can buy from a computer or smartphone by credit card.

Related reading

• A Roundup of Ticket NFT Case Studies
• How Japanese Municipalities Use NFTs for Regional Revitalization: The Complete Guide